For a year or so, Danny Meyer has been declaring the rise of the quick turn improvised meal and the fall of the long format prix fixe lunch and dinner. Putting his money where the mouths are, he’s added greater flexibility to nearly all of his restaurants’ dining options. There’s one exception to this trend of letting people determine length, order and quantity of their meals, namely Eleven Madison Park’s stubbornly rigorous multi-course lunches and many course dinners. I think the reason is simple: Such are the apparent requirements of the Times 4 Star review, the one accolade that’s eluded Mr. Meyer.
EMP is definitely an ambitious restaurant, Meyer’s most ambitious restaurant, and on some nights this past winter, it seemed like Meyer’s folly. I have to imagine he took a hit to keep it running at full speed when the crowds thinned. Fortunately, Meyer has had a restaurant empire to keep this place going during the rough patches. And when we come out of this downturn, it should join the City’s elite.
Why bump it to four stars? Because it’s not the same restaurant it was a few years ago. Meyer’s restaurants always get better with time. Name another restaurateur so intent on relentlessly revising and improving his restaurants based on guest feedback. Name another restaurateur whose restaurants consistently get better after their third or fourth years under a chef. That’s why Meyer’s restaurants nearly always merit a rereview.
Fans are everywhere, and so are a few major doubters. That’s fine. But if you’ve been to 4-starred Daniel, Le Bernardin or Jean Georges lately, you have to ask what they have that EMP doesn’t. Yes, their chefs are far more influential–each has at least one national trend to his credit–but they’re also far more leveraged. While Goldman is down to leveraging its money 14:1, Jean Georges seems intent on leveraging his flagship’s name and stars at ever greater ratios. Just how many kitchens can he visit? Boulud isn’t far behind. Even Keller has joined the expansion fray.
Yes, Humm doesn’t have a foie and short rib stuffed burger or salmon cornet with his name on it, but he does have a restaurant executing gorgeous and delicious food with service to match. He also has the best wine program in the City. It’s time for the critics to set the record straight. Go forth and add the star, Frank. EMP is ready to join the club. Present day fans already know how far the restaurant has come. Potential fans should know as well.